IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen. In February 2024, the long-established company presented its latest models to an international audience as well as selected media and photographers in the MAAG Lichthalle.
Okula was able to accompany this exclusive product presentation on site and was responsible for the projection technology and video mapping. We also produced several exhibition pedestals for the luxury watches, which used an interchangeable background to showcase the products in the best possible light.
We were also able to set up a photo studio, including lighting, at the IWC headquarters and produce a new, feather-light cover for the reception desk in the manufacturing center in Schaffhausen.
Okula created a unique environment for IWC Schaffhausen for their event
The photo studio is used to create product photos of the watch models
