RIVOLI L’Expérience DS was the name of DS Automobiles’ pop-up location in Zurich’s Seefeld district. For 8 weeks, Utoquai 55 was transformed into a meeting place with a café, after-work bar and exciting events.
Okula developed the creative concept and implemented it in full. The result is a unique pop-up event location with a bar, cozy lounge, inviting lighting and matching decorative elements. The aim was to reflect the character of the premium brand DS Automobiles with an exclusive interior design and thus bring French flair to Zurich.
Materials, shapes and colors have been chosen to reflect the French lifestyle
The name RIVOLI refers to one of the most important axes of Paris – so the chosen location with a large window front in the middle of the city was a perfect fit
