IWC Schaffhausen

Product presentation of superlatives
Duration
28. – 29. February 2024
Client
MAAG Music & Arts AG
Location
Lichthalle MAAG Zürich, IWC Manufakturzentrum Schaffhausen
Partner
IWC Schaffhausen, K2 Europe Paris
Services

Technical and structural planning and implementation of the product presentation, on-site support for the presentation, realization of photo studio and cover for reception desk at headquarters

IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen. In February 2024, the long-established company presented its latest models to an international audience as well as selected media and photographers in the MAAG Lichthalle.

Okula was able to accompany this exclusive product presentation on site and was responsible for the projection technology and video mapping. We also produced several exhibition pedestals for the luxury watches, which used an interchangeable background to showcase the products in the best possible light.

We were also able to set up a photo studio, including lighting, at the IWC headquarters and produce a new, feather-light cover for the reception desk in the manufacturing center in Schaffhausen.

Okula created a unique environment for IWC Schaffhausen for their event

The photo studio is used to create product photos of the watch models

Leonardo Da Vinci

An immersive exhibition
Duration
25 May – 20 October 2024
Client
Maag Music & Arts AG
Location
Lichthalle MAAG Zürich
Partner
Visiodrom Wuppertal, Institut für Kulturaustausch Tübingen
Services

Project management incl. technical and creative conception and realization, projection technology, venue service and supervision of the show

Artist, scientist, engineer, inventor – Leonardo Da Vinci was a universal genius. This exhibition takes visitors on a journey through the life of the genius and includes replicas of his numerous inventions and all of his paintings.

Okula has been responsible for the technical and creative conception and realisation of the various immersive exhibitions in the MAAG Light Hall since 2021. Viva Frida Kahlo, Monet’s Garden, Klimt’s Kiss and Picasso have already been successfully realised.

Circus KNIE | PEGASUS

A mesmerising stage show
Duration
9 May – 8 December 2024
Client
Pegasus, Gebrüder Knie Schweizer National-Circus AG
Location
Zürich, Bern, Genf, Lausanne, Agno
Partner
Leap of Faith (Roger Staub)
Services

Technical and scenographic realisation of stage show with hologram projection, on-site support

Countless top hits and sold-out concert halls – the Swiss band Pegasus has been an integral part of the national music landscape since 2011. The band will perform as a special act in the evening shows of Circus Knie in 2024. The performance is presented as a multimedia experience.

Okula is responsible for the technical realisation of the elaborate stage show with complex hologram projection. The projection screen fabric with a diameter of 12 metres can be dropped at the touch of a button.

Light Ragaz

The world's largest natural canvas
Duration
18 May – 21 October 2023
Client
Light Ragaz AG
Location
Taminaschlucht Bad Ragaz
Partner
Projektil AG, Kollektiv Packungsbeilage
Services

Technical planning and realisation, scenography

Using the latest technology, images, colours and 3D effects are projected onto the rock faces of the Tamina Gorge near Bad Ragaz, which are up to 80 metres high. Since 2017, Light Ragaz has been delighting up to 30,000 visitors a year with the largest natural canvas in the world.

Okula is responsible for the technical planning and realisation as well as the scenography. The changing content of the show leads to new challenges every year. The decisive factor is to ensure reliable operation with reduced staffing levels for a total of six months – in a highly demanding environment exposed to the nature.

Rendez-vous Bundesplatz

An audiovisual spectacle
Duration
October 21 to November 26, 2022
Client
Starlight Events GmbH
Location
Bundesplatz Bern
Partner
Lumine Projections
Services

Overall planning incl. Concept and structure

Every year since 2011, the Rendez-vous Bundesplatz has thrilled visitors with an impressive audio-visual spectacle, making it an integral part of the Swiss cultural landscape. Rendez-vous Bundesplatz is one of the most prestigious projects of its kind in Europe.

Okula has been a partner of Starlight Events since 2022 and is responsible for the technical planning and realisation of the event. We also take care of overall coordination on site and production management during operation.

© Lumine Projections, Wien
© Lumine Projections, Wien
© Lumine Projections, Wien